The Problem
You spent hours crafting the perfect content. You hit share. And then... nothing.
Your link looks like this:
People scroll right past it. Not because your content is bad - but because there's nothing to catch their eye.
Meanwhile, your competitor's link has a beautiful image, a compelling title, and a teaser description. Guess which one gets clicked?
Why CTR Matters
More clicks with rich previews
Of brain input is visual
Time to grab attention
CTR (Click-Through Rate) is the percentage of people who click your link after seeing it. Higher CTR means more traffic, more engagement, and more conversions.
Studies show that links with rich previews (image + title + description) receive up to 2x more clicks than plain text URLs.
That's not a marginal improvement. That's doubling your results with zero extra effort on content creation.
The Math
If you share 10 links per week at 2% CTR = 20 clicks. Same links with rich previews at 4% CTR = 40 clicks. That's 1,000+ extra clicks per year.
3 Quick Fixes
1Add an Eye-Catching Image
Your image is 80% of the battle. Use high-contrast visuals with minimal text. The recommended size is 1200x630 pixels (1.91:1 ratio).
- Use bright colors that stand out in the feed
- Include faces - they draw attention
- Add your logo for brand recognition
2Write a Compelling Title
You have 60-90 characters. Make them count.
Lead with a number, create curiosity, or promise value.
3Add a Teaser Description
150-200 characters to seal the deal. Don't summarize - tease.
Pro Tip
Test your link previews before sharing! Use platform debuggers or LinkPreview to see exactly how your link will appear on 20+ platforms.
Take Action
Don't let your next link get lost in the scroll. The difference between being ignored and getting clicked is often just a few meta tags.